The world of Balaji

A homegrown story with a blockbuster crunch

From selling their farmland to hustling in a cinema to building a brand that rivals global giants. This is the story of India’s blockbuster snack and those who made it.

Explore the range
A visual history of Balaji Wafers

A considered foundation

A proper page for a proper story

The journey is presented as an editorial, image-led story so the page can evolve with approved brand history without changing the shared shell.

Each milestone remains an independent content record, making future source replacement a data update rather than a component rewrite.

01

1995 · Becoming a Pvt. Ltd.

Balaji Wafers took a big step forward, becoming a Pvt. Ltd. company with a fully automated factory and a masaledar new lineup of Indian Namkeens.

02

2002 · Largest plant in India

The Viranis were obsessed with quality. So, they invested in top technology, leading to a fully automated factory in Rajkot - the largest in the country at the time.

03

2023 · Record-breaking crunch

Balaji Wafers reported a remarkable achievement by crossing the INR 5,000 Cr. annual sales mark in the fiscal year ending March 2023.